STRATEGY
Blueprints for brands to move forward with precision
Rooted Company: Rebrand Strategy
Rebrand Strategy: New business model & category offering
Rebrand Strategy: New business model & category offering
Rebrand Strategy: Market Map
Rebrand Strategy: Strategic Blueprint
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CASE STUDY
A Concept With A Conscience Rebranding & repositioning with a clarified USP
The LIGHTER Approach 50% idea, 50% execution
In a heating up landscape, where sustainability is the word on every marketeer’s lips, the challenge with eco-friendly ecommerce aggregator, Rooted Objects (RO), lay in uncovering a differentiated USP.
Ascertained through a questionnaire, our decisions are dictated by rigorous logic and what a brand wants to express at heart. Over a three-month project, RO’s new positioning as a sustainable concept store — versus a mass aggregator — was envisioned and developed. Amidst stiff competition for customer/vendor acquisition and loyalty, the team was steered to establish brand RO as a discerning curator with a confident voice and taste-level, offering much-needed freshness to the domestic landscape, both in approach and standard.
The link between vision and execution, our strategic blueprints assess the market, competitive landscape and a brand’s value proposition to arrive at a unique positioning. Analysing the ‘what’ and ‘why’ is followed by the ‘how’ i.e. a decisive action plan.
Deliverables
+ Market Overview
+ Competitive Landscape
+ The Gap or Opportunity
+ Brand Agility
+ Product-Market Fit
+ Strategic Blueprint
IDENTITY
Definition and representation through visuals and language
Bhumiputra Architecture: Visual Identity + Stationery
Thaan: Visual Identity + Brand Tone + Packaging
Love & Crumble: Visual Identity + Packaging
Kanyaka: Brand Tone + Product Text
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The LIGHTER Approach A considered voice and medium
We believe every visual, caption, tagline and campaign should originate from a consistent brand voice that helps our clients stand out amidst constant digital chatter.
Every digital medium is designed to deliver specific types of information: Carousels and Guides are perfect for details rich in visuals, Reels for reach and entertainment, Stories for quick consumption and engagement. Our social strategies optimise communication by balancing brand voice with the right platform and feature to effectively meet your goals.
Deliverables
+ Visual Identity: logo, palette, typography, animation, brand guidelines
+ Stationery
+ Packaging
+ Brand Tone: Philosophy, tagline(s) and other front-facing literature
COMMUNICATION
Messaging that informs and engages with frequency
Hidden Kingdom: Web Design + Content
Himêya: Social Media + Editorial + Newsletter + Collection Note
Palmore: Social Media
Kanyaka: Social Media
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The LIGHTER Approach Storytelling over “Content Creation”
As search engines become more discerning about content quality and consumers more shrewd about how they spend their time online, we believe that storytelling is more rewarding than simply creating “content”. Our strategies include goals, editorial calendars and calls to action – but first and foremost, we tell your story.
Deliverables
+ Social media: Content, deployment, engagement, performance marketing
+ Editorial & campaign creative direction storytelling through text, image, video & motion graphics
+ Newsletter, brochure, invite, flyer, press kit
+ Web design